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Daptomycin MOA - Video/animation
Client: Cubicin

Producer:   OX2P

Brief:   3D animation to show how the new Daptomycin drug working at a molecular level.

Description:  

Once again 3DB were commissioned by OX2P to provide a medical animation showing how the drug Daptomycin attacks and kills bacteria cells in the body.

Working with an earlier video as a rough storyboard we modeled up each of the molecules required to the sequence.

Once these were signed off we began assembling the three separate scenes through which our hero drug would travel. The first was an establishing shot showing a number of large bacterial cells, the Daptomycin then travels past the camera on homes in on one of these cells.

The scene then shifts to a cutaway of the cell wall, made up of thousands of molecules, a number of Daptomycin molecules then force there way into the cell wall, pushing the wall aside to form a tunnel. This then releases the molecules inside the cell and effectively kills it. The scene then cuts to an over all shot of the cell as it shrivels.

This animation was used for an exhibition display and in marketing presentations.

Market:   UK medical industry and investment companies.

Delivery:   DVD and CD-ROM
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