Producer Tim Horrox of HMX approached 3DB with the task of taking the hugely successful Sola One launch to the next level; SolaOne EGO.

Sola wanted to launch their new top of the range progressive spectacle lens to the world and HMX and 3DB were tasked with producing the video press launch programme.

Using the original Sola One video as a base we set to work illustrating what sets the EGO lens apart from its predecessors, both technically and in terms of the wearers lifestyle experience.

Once more the programme was warmly welcomed by the international industry media in attendance at the Mido Show in Milan Italy.