| Client: |
 |
Sola International
|
| Producer: |
|
Tim Horrox of HMX Corporate Communications
|
| Brief: |
|
Launch video for press launch at trade fair in US
|
| Description: |
|
Using the latest in video production technology, we
provided Sola with a launch programme for SOLA International’s
new SOLA One progressive spectacle lenses. The programme
was designed to communicate the vast number of people
and lifestyles that this new and innovative lens is ideal
for. Within the programme, we also included a technical
section outlining the key features of this new lens.
|
| Market: |
|
U.S. conference product launch to industry press, and
large optical retail outlets. Has now been translated into
over ten languages and distributed world wide
|
| Delivery: |
|
Big screen and projected onto the floor of the exhibition
stand floor and CD-ROM forworldwide distribution. |
